Ads, landing pages, and tracking built to do one thing. Book you more jobs.
We run Google and Meta advertising for roofing and home service companies, send every click to a landing page built to convert, and track every call and form back to the dollar that produced it. You run the jobs. We fill the calendar.
Most home service ads do not fail on Google. They fail after the click.
Contractors do not lose money because advertising does not work. They lose it because the path from click to booked job is broken somewhere in the middle.
Clicks with nowhere to go
Ads pointed at a slow homepage with no clear way to call. The homeowner clicks, scrolls for three seconds, and leaves. You paid for that visit and got nothing back.
Leads nobody chases
A form fill at 9 PM that gets a callback at noon the next day is a lead your competitor already booked. The ad did its job. The follow-up never showed up.
Reports instead of results
Impressions, reach, engagement. None of it pays for a truck. If you cannot trace a dollar of spend to a booked job, you are not advertising. You are guessing.
The ad is only the first third of the job. We build the click, the capture, and the chase as one connected system with a straight line to your calendar.
Book a Free Discovery CallGoogle Ads: capture demand that already exists
When a roof leaks or an AC dies, homeowners do not browse. They search, call the first company that looks legitimate, and book. We build search campaigns around the exact jobs you want, in the service areas you want, and cut everything that does not turn into a phone call.
What's Included
- Search campaigns built around your highest value jobs
- Service area targeting so you pay for buyers, not browsers
- Negative keywords that cut job seekers and DIY traffic
- Ad copy written for homeowners, not for marketers
- Budget moved week by week toward what books jobs
Meta Ads: volume, retargeting, and storm response
Facebook and Instagram reach homeowners before they ever search. Offer-driven campaigns generate volume when the calendar needs filling, retargeting stays in front of visitors who did not call the first time, and when a storm rolls through, Meta is the fastest way to put your company in front of every affected neighborhood.
What's Included
- Offer-led campaigns built for home service buyers
- Storm response campaigns launched fast when weather hits
- Retargeting for visitors who clicked but did not convert
- Lead forms wired straight into your follow-up system
- Creative refreshed before fatigue kills performance
Landing pages and tracking that close the loop
We never send paid clicks to a generic homepage. Every campaign gets a dedicated landing page with one job: turn that click into a phone call or a form fill. Then call tracking and form tracking tie every lead back to the exact ad that produced it, so you always know what your money did.
What's Included
- A dedicated landing page for every campaign
- Click-to-call front and center on mobile
- Forms that feed your CRM the moment they are submitted
- Call recording and source tracking on every number
- Plain reporting that counts leads, calls, and booked jobs
Ads fill the pipe. The system books the job.
Lead generation is the front of the funnel. The full Auri Digital system covers everything that happens after, because a lead is only worth what happens next.
The ad earns the click
Google captures homeowners searching right now. Meta creates demand and responds to storms. Both run at once when it makes sense.
The landing page captures the lead
One page, one offer, one action. Call now or fill the form. No menus, no distractions, no dead ends.
Follow-up fires in seconds
Our AI voice and chat assistants answer and qualify instantly, and CRM automation chases every lead until they book or say no.
The job lands on your calendar
Qualified appointments, with reminders that cut no-shows. You show up, quote it, and close it.
Lead generation works when the business behind it is ready for it
Paid ads multiply what is already there. We would rather tell you that upfront than take a budget we cannot turn into jobs.
A strong fit if you
- Run an established roofing or home service company that delivers quality work
- Have the crew capacity to take on more jobs than you are booking today
- Want leads answered fast, by your team or by our systems
- Treat ads as an investment measured in booked jobs, not a one week experiment
Probably not a fit if you
- Want leads but have no plan or capacity to follow up on them
- Expect results without committing a real advertising budget
- Are shopping for the cheapest clicks instead of the best customers
- Plan to judge the whole program on the first few days of data
Straight answers before you spend a dollar
It depends on your trade, your market, and how aggressive your competitors are, so we will not throw out a fake number here. Your ad spend goes directly to Google and Meta, and our management is separate, so every dollar of budget actually buys ads. On the discovery call we look at your jobs, your area, and your goals, and recommend a budget that makes sense for your situation.
They do different jobs. Google captures homeowners who are searching for help right now, which usually makes it the strongest starting point for urgent trades like roofing. Meta creates demand, retargets your website visitors, and is the fastest channel for storm response. Most companies end up with a mix, but we start with whichever channel fixes your biggest leak first.
Search campaigns can start producing calls as soon as they go live, because the demand already exists. Real performance comes from the tuning that follows, cutting wasted spend, testing landing pages, and moving budget toward the campaigns that book jobs. We optimize toward booked jobs, not lead counts, and that takes consistent data over weeks, not a couple of days.
No. We never buy or resell leads, and nothing we generate is shared with another contractor. Every lead comes from your ads, your landing page, and your brand, and it belongs to you alone. That is the opposite of the lead seller model, where the same homeowner gets sold to five companies and whoever calls fastest wins a bidding war.
They get chased, immediately. Calls and forms feed straight into your follow-up system, our AI assistants can answer and qualify around the clock, and automated sequences keep working every lead until it books or says no. Ads without follow-up is the most expensive mistake in home service marketing, which is why we build both ends of the pipe.
Ready to know exactly what your ad dollars are doing?
Book a free discovery call. We will look at your market, your current lead flow, and where the budget should go first. No pressure, no jargon, no obligation.